Are you stuck at home? Have you possibly also lost part of your income due to the pandemic? If you’re looking for ways to make money online or if you have great ideas for an online business but don’t know how to make them real, then look no further. The Digital Marketing Launchpad will tell you what to do.
The Digital Marketing Launchpad was written by digital marketers Dave Lightbody and Heidi Anderson, as a guide to create your own products for your online business at either a low cost or completely free. If you are looking for a way to sell digital products online, Dave and Heidi will guide you through the process, giving you valuable tips and insight into the online world of marketing.
Do you really need to know that much about launching your own digital product?
Yes, you do, but no, it’s not rocket science. This is what’s so great about Heidi and Dave’s book. It provides a clear explanation and a step-by-step guide on how to go about this.
What’s This Book About?
The Digital Marketing Launchpad makes the process of internet marketing a lot less daunting than it seems and it enables even the inexperienced marketer to find his/her way in the online business world.
Free doesn’t always mean it’s bad, and Heidi and Dave will show you excellent digital marketing tools that won’t cost you a penny and deliver great results.
What are digital products?
E-books are a great example. You can download them online or get free samples on several platforms, such as Amazon. Then there are online tutorials, webinars, training, courses, music files, website templates, manuals, you get the idea.
These digital products can, of course, also be converted into physical items, such as CD’s, DVD’s, and paperbacks.
So, let’s dive in. What topics are covered in this book?
First, it is divided in four sections. Each section has specific chapters that then go into more detail. The Digital Marketing Launchpad addresses the following important subjects.
- How to create your own digital products
- Free tools to create your own digital products
- How to market your product with free traffic strategies
- Free ways to sell your digital product
While you may have many ideas about what to do or what product to create, how will you go about it? In section 1, Heidi and Dave give you a step-by-step guidance on how to start your marketing journey.
After you finish section 2, you won’t have any doubts about how to create a free website, free audio and video products, and even making physical copies of your products available. There is so much information here for the digital marketer.
You won’t need to pay for setting up quality webinars, using editing software, getting free traffic, graphic design – unless you hire someone on Fiver, but that won’t cost you much either – and there is much more valuable information that Heidi and Dave offer here.
Section 3 provides all the necessary marketing tools and strategies, which are also free. It is amazing how much is actually free online.
Finally, in section 4, things are still free when Heidi and Dave give you their insight into creating your sales page, write sales copy, and ultimately, how to receive payment for your products.
All in all, the Digital Marketing Launchpad is a well thought out and organized book. It is ideal for anyone who is looking into building a business online and market his or her own products. This book shows you that you do not need a large capital to achieve that dream. You can do this on your own with no or minimal investment, using quality tools and software.
There is a lot of useful information in The Digital Marketing Launchpad, and while I acquired it for a review, I ended up taking notes as well. I was interested in the information about adding a forum to my website, free cloud storage, auto-responder services, and webinars.
In my opinion, this book comes at the perfect time. Many people have lost their jobs due to the situation we are living in right now. Others have a lower salary because of reduced work hours. The fact is that we are all staying home to stay safe, and now is the time to make those hours at home count.
If you’re looking into marketing your own digital products, you don’t even need to leave the house for that. It’s all on the internet, and Heidi and Dave are telling you where to find it all. For some tools, they even consider the compatibility with either PC or Mac, which is also important to know.
When I came to the end of The Digital Marketing Launchpad, I realized that every topic had been covered for the online marketer. I had no more doubts or questions. This is the reason why I recommend this book to anyone who is serious about starting an online business and creating, marketing and selling their own products.
If you have any questions, please let me know in the comments.
Wishing you sucessful marketing!