We are living in a visual age. Nearly every day, around 5 billion videos are watched on YouTube alone. 5 billion, with over 30 million visitors per day! The numbers are staggering. If you have not opened your YouTube account yet, now would be a good time 😉 As an author, a video may perhaps not always come to mind when you write and market your book, but you’re possibly losing out on many readers if you neglect to make a book video trailer.
I’m the one to talk, aren’t I? I have not even made a book trailer yet. So far I have ordered an animated book cover, which looks pretty cool, by the way 😉
The very reason for writing this blog post is precisely that; I am going to make book trailers. It’s about time I jumped on that train, and if you’re a writer, I recommend that you look into this too.
Why Make a Book Video Trailer?
It will grab someone’s attention, drive sales and interest. Not everyone is into reading ads – even readers, lol – and with videos you can easily connect with the viewer’s auditive, visual, and emotional senses. Book trailers give a book a certain glamour and make the setting and characters visually come to life.
Video book trailers can provide a little (or rather a huge) boost for books and reach an audience that regular, written ads may not always be able not reach.
What Does a Book Video Trailer Look Like?
I am going to add this one here by a fellow author. I read her book and loved it, so this is a novel I wholeheartedly recommend, and consequently a book video trailer I am happy to share 🙂
So, now you have an idea what a book video trailer looks like. The Future Bride is a romantic comedy. There are many different genres; so, for example, a trailer for a fantasy or horror genre will be very different.
How do You Make a Book Video Trailer?
You can hire a professional to do it for you. Prices for this service range between $330 to $500. The cost will increase if you are using actors, voice overs, animations, cameos by famous people, and more. I read that the cost could go up to $15000 … Oops … Now you know why I have not done it yet 😉
Not to worry, though, you can do it yourself. I would also be wary about spending so much money on a trailer if you have not figured out yet how to market it. Your trailer needs to go viral, reach as many viewers as possible to generate the book sales that you are aiming to have. A high quality trailer will probably look amazing, but it’s all about the marketing.
With the tools and platforms that are offered online, you can now create your own book trailers which will still look professional and well done.
Platforms Where you can Make Your own Book Video Trailers
Biteable is an online platform that offers free and paid memberships. With their ready made book trailer templates you can change shots with photos from their gallery. This is a user friendly platform, aimed to help authors with their video book promotion. You will save a ton of money, stay in control of production, and get the job done just as well.
You can remain a free member, or get the Plus Plan at $19 per month or the Team Plan at $49 per month.
Animoto is another site where you can create excellent videos, using templates and drag and drop features to edit your video. You can upload your own files and use their stock images. They offer a free and paid membership (pricing is low). When you sign up for free, your videos will have the Animoto brand, but with a paid membership that brand will no longer be featured.
Magisto received Best of 2019 Apple reward. It offers a list of templates and possibilities, including a YouTube ad maker, which allows you to make eye-catching videos for YouTube. In the end, eye-catching is what you need to get your promo noticed and make users not only view but also share it.
As with the previous two platforms, Magisto also has a free and paid membership. The rates are low, Premium, $4.99 per month, professional $9.99 per month, and business at $34.99 per month.
I have seen several video book trailers, made by writers I know, and they are all astounding. I think it is wonderful that services that were inaccessible for some due to financial reasons are now available online. The internet has changed many things for us. Blogging, vlogging, running an online business, being an influencer, and what have you, it’s all possible.
Making awesome pins, photos, and videos is no longer a unique trade but a tool that is available for all. It creates the possibility to make your business grow. For an author, to be able to make your own book trailer video instead of paying hundreds of dollars for it is an amazing opportunity.
And just in case your interest is piqued 😉