A few days ago a friend told me that he has so many great ideas for a website, but he “was bad at writing” and he “didn’t like writing.” He is also a busy bee, going back and forth all day long, and so he finds it hard to make time to write an article. We talked about ideas on how to write a blog, but he insists that writing is just not for him, and who am I to argue, right?
I love writing, but I understand that we can’t all like the same things. Nonetheless, during my online journey as a blogger, I have met several bloggers who said that they used to be bad at writing or that they did not use to like it, and now they absolutely enjoy the process of writing a blog post.
My friend may not change his mind, though. Even in the past, before I started blogging, he frequently asked me to help him with some articles he needed for his business. I think that he could still set up a website and hire writers or have guest bloggers. It’s worth mentioning to him 🙂
So, What is Important to Write a Blog?
1. Create a Website
Let’s start with the very beginning. If you already have a website, then you may skip this part and scroll down to the next paragraph.
If you do not have a website yet, you can create one with WordPress in under a minute. Gone are the days when you needed to pay a techie an arm and a leg to set up a website. Nowadays you can do it yourself, and it is a piece of cake. Really, the first time I created my own website I was surprised how easy it was.
If you would like to know more about how to set up a website, you can read more detailed info in this article here ==> How to Set up a Website.
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2. Write down ideas for your blog posts
How often should you blog?
You can’t really put an exact number on it. Some people blog every day, others do it once a week or even once a month. I do, however, not recommend blogging once a month. That is not enough and since Google will see little to no activity on your website it will soon go into oblivion among all the other millions of websites that are out there.
You want your website to be seen, right? So, although I said that I would not place an exact number, I think that you should publish minimum two blog posts per week.
3. Research Keywords
When you have written down your ideas, it is not recommended to just start writing without researching your keywords. They are essential to getting your posts noticed. You could write the most amazing article, but if it doesn’t have well researched, high ranking keywords, no one is going to see your little masterpiece.
When someone searches in Google, based on the keywords he or she types in, a list of articles will appear. The ones with high ranking keywords that match the user’s search will appear on page 1. Consequently, those articles will get the most traffic. This is why it is essential that you research keywords and implement them into your article.
However, do NOT fill your article with keywords. That won’t go down well with Mr. G (Google), and your website may likely lose ranking, since it may be considered spammy. The best thing to do is to add the keyword to your title and then include it in your first paragraph. That’s it, no more than that. Twice is enough.
Remember, no one likes spammers. Google doesn’t either.
In the Jaaxy keyword research tool below, you can perform a search right now, for any keyword you like. You will see how high or low the word(s) will rank and how many searches per month are done for this (these) particular keyword(s). Jaaxy gives you a lot of useful information which will help you decide on the right keyword and improve your title for better search results.
The other cool thing about Jaaxy is that in case you are running out of ideas for blog posts, a little search on Jaaxy (especially the alphabet soup feature) will soon bring you many new ideas. You’ll keep on writing 🙂
4. Start Writing
Now that you have a title and your researched keyword(s), you are ready to write an article that will increase the chances at ranking in Google. The higher the ranking, the higher the possibility of people reading your article. You want people to read what you wrote, don’t you? 🙂
5. How Many Words?
Everyone says something different, but we can all agree that your article should have at least 1000 or 1500 words.
Longer articles rank better on Google. So, if you write an article of 2000 or even 3000 words, that is even better. No worries, though, don’t be alarmed by those numbers. Start with 1000 – 1500 word articles, and in time you can increase your word count, if you like.
6. Divide and Conquer
I am talking about paragraphs, not war tactics 😉
Please avoid typing long text blocks that make the letters swim in front of your eyes. No one – not even the most avid reader – wants to read that. I love reading, but long texts online without a single break make my eyes water, I have no patience for it.
That is why you must divide your text into paragraphs. This is extremely important if you want to keep your reader on your website!
Additionally, include images that relate to your content. They could be photos you took with your camera or free images that you can download from online platforms such as Unsplash, Pixabay, Pexels, etc.
Most people are visual, and a text that is neatly separated into paragraphs and shows photos that illustrate your content is much more attractive than a long essay with no paragraphs and no pictures.
If you don’t want people to click away when they land on your website, point nr. 6 should definitely be taken into consideration.
7. After You Hit That Publish Button
Good, you clicked on publish. Your baby is out there on the world wide web. Now what?
SEO is important to get organic traffic, but there are other ways to get your article some attention. Share it on social media. Twitter, Facebook, Instagram, Pinterest, you name it. That will help you get more exposure for your website. People will like and share it on Facebook, heart and retweet it on Twitter, re-pin it on Pinterest, and all these actions will lead to clicks on your website.
Of course, not every like and share on social media implies a click on your website, but it increases activity and visibility for your site.
I hope that this article gave you some ideas on how to write blog posts and what else is involved in it. It isn’t only writing but also SEO, social media, and lots of research, and a lot more.
When I mention research, I don’t only mean keywords, but also information and sources for your articles. Some blog posts require thorough research and a mention of your sources to show where you found your information. This is especially important if you are writing in the health niche, but it also applies to many other niches.
You cannot come over as someone who doesn’t know what he or she is talking about. It is important to be knowledgeable about the topic you are writing about. That’s how readers will pay attention to you. If someone gives the impression of just babbling incoherently without any firm basis or sources, I doubt that many readers will spend much time on your site. So, research is an important part of the writing process.
If you have any doubts, comments, or questions, please let me know in the comments below. I will be happy to answer them. Thank you for reading!