You may think, “what is there to write about? You just leave a comment, and that’s it.” True, that’s what those comment boxes are for, to write down your response, thoughts, or questions regarding a blog post. It can be positive or negative, it’s all fine, as long as it’s done respectfully, isn’t it? Then, why am I addressing the topic “how to write a comment on a blog”? Is there a point? Yes, there is.
The reasons are the following:
- You foster a community on your website
- Comments increase traffic
- They can increase subscriptions on your website
- Comments add value to your content
You Foster a Community on Your Website
In the comments section you can create conversation, and customers can also reach out to each other and connect. You have the possibility to help each person individually, and this personal attention will make them feel appreciated and make them return to your website.
Every business knows how important it is to treat their customers with dignity, consideration, and respect. The same principles apply to your website. Your website is your business.
Once conversation is established in your comment section, customers will be happy to get together there with you and/or other customers, which establishes a continued conversation.
Comments Increase Traffic
The community you create in your comments section takes me to my next point: increased interaction will lead to more traffic and gets you ranked in Google. Once Mr. G has noticed you and gives your website special attention, you will be more visible to people searching on Google.
When you perform a Google search, do you ever look past page 1? I usually don’t. I often stick to page 1 and sometimes 2, and that’s it. So, imagine, what it will do for your website when it rises from page 10 or 5 to page 1? Your website traffic will surge drastically.
Comments can Increase Subscriptions on Your Website
The more the better, that’s what they say, isn’t it? Naturally, if more people visit your website, you may see a rise in your newsletter subscriptions, which in turn will boost your chances of converting these visitors into potential customers.
Comments add Value to Your Content
Last but not least, this paragraph is very important. Community contributions make your post better. Nonetheless, they must be genuine contributions and related to your content.
When I write an article about classic books, the following comment would add little to no value to my article and might even negatively impact my Google rankings: “I commend you for writing this review and giving me this valuable information. I must congratulate you for the beautiful website you have put together, and I will share your article with my brother, sister, cousin, and all my friends.”
Many of those comments are repeated on websites – I did check that, believe me – turning them into copy paste comments. Nobody likes copy paste; it makes you look bad. Even if you were not the one who did it, you still decided to accept this comment. Comments like these also add no value to the content of your article.
If I am writing a blog post about the life of Elizabeth Taylor and I focus on her tempestuous relationship with Richard Burton, the following comment won’t help much: “I thank you for this amazing review. I learned a lot about love and how to be an Egyptian queen.” You may laugh, but comments like these circulate on the internet.
In WordPress, you have, of course, the option to edit the comment, but that also takes away its genuineness, so I prefer not to accept the comment, since it will not help my website rankings.
Why do people leave such comments? That question takes me to my next, and last, point.
Why Bloggers Should Comment on Other Blogs
If you own a blog or website, it is important that you comment on articles by other bloggers. Every time you comment on a blog post, you are prompted to type your name, email address (which remains private), and your website. So, if anyone comes to that particular blog, sees your comment, and clicks on your name, they are redirected to your website, which gives you more exposure and interaction.
So, this is why it is highly recommended that bloggers comment on other bloggers’ websites. You help each other with comments, add more valuable content in your comment, and consequently you increase online visibility for each.
This is where the funny (and useless) comments come from. Some bloggers (and they are – fortunately – a minority) write worthless comments such as the examples I cited above. They do this for one reason: to leave their name and website and then move on to the next article where they type a similar comment, possibly with the exact same (or slightly adapted) sentences.
This is not necessarily done with bad intent; it is most probably done, because the blogger is unaware of the previous points that I mentioned in my article.
If you comment on an article about stress during the covid lockdown, and you write about your own experiences or you leave tips how to avoid and/or handle stress, then you have added valuable content to the article and increased its word count, which will help the author with his/her ranking on Google.
In return, your website has increased exposure, because you left your contact details and your own URL. Since your comment was helpful, readers may be interested in seeing your website.
It works like a “I scratch your back if you scratch mine”. It’s better to scratch with freshly trimmed nails instead of using the same brittle nail polish over and over.
In comments you can express your thoughts, doubts, questions, ideas, suggestions, concerns, and more. It is a great way to communicate with the author, get help if you need more info, reach out to other readers, and get traffic for your own site.
If you have any questions or comments, please let me know. I hope you won’t refrain from commenting after reading my examples of weak comments, lol. This post was written with the intent of helping out all bloggers. 🙂
Thank you for reading!