You may think, “what is there to write about? You just leave a comment, and that’s it.” True, that’s what those comment boxes are for, to write down your response, thoughts, or questions regarding a blog post. It can be positive or negative, it’s all fine, as long as it’s done respectfully, isn’t it? Then, why am I addressing the topic “how to write a comment on a blog”? Is there a point? Yes, there is.
The reasons are the following:
- You foster a community on your website
- Comments increase traffic
- They can increase subscriptions on your website
- Comments add value to your content
You Foster a Community on Your Website
In the comments section you can create conversation, and customers can also reach out to each other and connect. You have the possibility to help each person individually, and this personal attention will make them feel appreciated and make them return to your website.
Every business knows how important it is to treat their customers with dignity, consideration, and respect. The same principles apply to your website. Your website is your business.
Once conversation is established in your comment section, customers will be happy to get together there with you and/or other customers, which establishes a continued conversation.
Comments Increase Traffic
The community you create in your comments section takes me to my next point: increased interaction will lead to more traffic and gets you ranked in Google. Once Mr. G has noticed you and gives your website special attention, you will be more visible to people searching on Google.
When you perform a Google search, do you ever look past page 1? I usually don’t. I often stick to page 1 and sometimes 2, and that’s it. So, imagine, what it will do for your website when it rises from page 10 or 5 to page 1? Your website traffic will surge drastically.
Want to check your site rank? ==> 
Comments can Increase Subscriptions on Your Website
The more the better, that’s what they say, isn’t it? Naturally, if more people visit your website, you may see a rise in your newsletter subscriptions, which in turn will boost your chances of converting these visitors into potential customers.
Comments add Value to Your Content
Last but not least, this paragraph is very important. Community contributions make your post better. Nonetheless, they must be genuine contributions and related to your content.
When I write an article about classic books, the following comment would add little to no value to my article and might even negatively impact my Google rankings: “I commend you for writing this review and giving me this valuable information. I must congratulate you for the beautiful website you have put together, and I will share your article with my brother, sister, cousin, and all my friends.”
Many of those comments are repeated on websites – I did check that, believe me – turning them into copy paste comments. Nobody likes copy paste; it makes you look bad. Even if you were not the one who did it, you still decided to accept this comment. Comments like these also add no value to the content of your article.
If I am writing a blog post about the life of Elizabeth Taylor and I focus on her tempestuous relationship with Richard Burton, the following comment won’t help much: “I thank you for this amazing review. I learned a lot about love and how to be an Egyptian queen.” You may laugh, but comments like these circulate on the internet.
In WordPress, you have, of course, the option to edit the comment, but that also takes away its genuineness, so I prefer not to accept the comment, since it will not help my website rankings.
Why do people leave such comments? That question takes me to my next, and last, point.
Why Bloggers Should Comment on Other Blogs
If you own a blog or website, it is important that you comment on articles by other bloggers. Every time you comment on a blog post, you are prompted to type your name, email address (which remains private), and your website. So, if anyone comes to that particular blog, sees your comment, and clicks on your name, they are redirected to your website, which gives you more exposure and interaction.
So, this is why it is highly recommended that bloggers comment on other bloggers’ websites. You help each other with comments, add more valuable content in your comment, and consequently you increase online visibility for each.
This is where the funny (and useless) comments come from. Some bloggers (and they are – fortunately – a minority) write worthless comments such as the examples I cited above. They do this for one reason: to leave their name and website and then move on to the next article where they type a similar comment, possibly with the exact same (or slightly adapted) sentences.
This is not necessarily done with bad intent; it is most probably done, because the blogger is unaware of the previous points that I mentioned in my article.
If you comment on an article about stress during the covid lockdown, and you write about your own experiences or you leave tips how to avoid and/or handle stress, then you have added valuable content to the article and increased its word count, which will help the author with his/her ranking on Google.
In return, your website has increased exposure, because you left your contact details and your own URL. Since your comment was helpful, readers may be interested in seeing your website.
It works like a “I scratch your back if you scratch mine”. It’s better to scratch with freshly trimmed nails instead of using the same brittle nail polish over and over.
Final Thoughts
In comments you can express your thoughts, doubts, questions, ideas, suggestions, concerns, and more. It is a great way to communicate with the author, get help if you need more info, reach out to other readers, and get traffic for your own site.
If you have any questions or comments, please let me know. I hope you won’t refrain from commenting after reading my examples of weak comments, lol. This post was written with the intent of helping out all bloggers. 🙂
Thank you for reading!
I totally understand this post for what it is meant to be. I hope that people genuinely like my content and can make relevant comments on it, instead of those cookie cutter responses. I try to do the same for every post that I read. I find everything interesting in it’s own place and it is intriguing to see what knowledge people really have about specific subjects. I have actually learned very much by reading other post and I hope that others have as well. Cookie cutter responses to me are a try to make it big quick response in getting your name out there, and that is not what this is about. Slow and steady with being genuine will get you above the rest I feel like.
Very true, Cheyenne, being genuine and real will get us there, not those copy paste responses that indicate a lack of interest and just getting their name and website out there. Like you, I also like to read other people’s blog posts and I feel that I have gained a lot of knowledge about certain topics by doing that.
Thank you for your comment!
LOL, no, on the contrary, I am all the more motivated to watch my commenting very careful. And your tip of not accepting some comments is a very useful one as well. Can you believe I have never considered that? Unbelievable, because IRL I am very quick to cut the BS some people want to throw at me.
I am sometimes disappointed by comments I get back from people, after I wrote a (in my eyes) valuable comment. But I’ll look at it differently from now on: it is my exposure that does the trick, not the commenting back on my own websites. 🙂
Thanks, Christine!!
Hi Hannie,
I understand the feeling. I have also come across comments that I found disappointing, especially after all the effort I put into researching for, writing and editing my blog post. In the end, it’s as you say, it is our exposure that does the trick 🙂
Thank you for this very thoughtful insight about blog commenting. Forunately, I’ve rarely received such poor comments as the ones you outlined. However, I’ve certainly seen them on various blogs. It just takes a bit of thoughtfulness and a few minutes of your time to read a post properly before leaving a decent comment. Thanks for sharing:
Hi Kathy,
True, it just takes a few moments to read a blog post from beginning to end. Surely, we can make that time and leave valauable comments, right? 😉
Thank you for your comment!
I certainly won’t refrain from commenting, lol 😉
Luckily, I have not received such an irrelevant comment so far, (well, not THAT irrelevant, at least), but I’ve seen such comments on other sites.
Since the day I wrote my first post, I’ve been thinking that all the comments left by anyone have to be respected enough to be approved and published, as they are, good or bed, as they represent the opinion of a reader. I never thought of the possibility to not accept it. Now, that you mention it, thank you, this will be a new freedom in my arsenal.
I like to read someone’s post intently, so I can leave a relevant comment (at least I hope I do). Now, that I think about it, those who leave such meaningless comments, probably either don’t read it through or do not have an opinion on the topic… Perhaps they could better simply refrain from commenting, if so… 😉
Hi Kerryanne,
Opinions, whether they are in agreement or not, always provide value to your article, but meaningless comments like the examples I gave really show that the commenter likely did not read your article, or little of it, and so he or she can’t have much of an opinion on the topic. They could indeed best refrain from commenting, or perhaps read this article, lol.
Thank you for your valuable comment! 🙂
Hi Christine,
I agree with you. I haven’t had anyone comment on my blog in this lame attempt at visitors, but people presently have been more lazy than I recall them being even 30 years ago; especially in the online world.
I’ve noticed it mainly on FB, someone joins a group and spams everyone with their affiliate link in hopes that someone will randomly buy their product. I’d imagine it’s worked in the past quite a few times, otherwise I wouldn’t continue to see the spammy posts.
As you mentioned, it’s the same for the blogging world. Random comments that leave you scratching your head – “How was this relevant?”
Thanks for sharing your insights. Too bad everyone didn’t have a good sense of morals when it comes to their online presence.
Katrina
Hi Katrina,
A few days ago someone actually did that, leaving a link to a dating site on my youtube video. I have also seen it a lot on Facebook and Twitter.
I am.not sure how effective that is and if they obtain any clicks …
Hi Christine,
When I first commented on other people’s posts, I did make some mistakes just like what you shared here in this article. Sometimes the website admin didn’t approve my comment, now I got a clear picture that maybe my comment isn’t helping at all.
To put myself in the admin or the author’s shoes, I think I would like to have comments that are engaging in what I talk about in the article instead of simply copy & paste or something that isn’t related since an article is like a precious masterpiece from our mind.
I am also interested in site ranking, do you have an introductory article for Jaaxy? I love to read that.
Cheers,
Matt
Hi Matt,
Thank you for your comment! Jaaxy is an amazing tool to check your site ranking. You can find more info here in this article ==> Jaaxy
Have a great day!
Comments are really important and you should be real with what you say. I have had persons comment on my blog and to me the comment was not real just a bounch of words put together that did not make sense so lets be real when commenting. Some times when I comment however the respone I get is I am not real even though thats not the case well thats another story. Thanks for sharing.
Hi Norman,
That can of course be frustrating, when you get a response that indicates that you are “not real”, especially after the time you took to leave a valuable comment. I hope that this won’t happen too often anymore.
Thank you for your comment!
Hi Christina,
I am a blogger too and have seen little written about how to respond to comments so am happy to have found your article.
I didn’t realise that the cookie cutter comments can actually be bad for SEO. Your example about Elizabeth Taylor really makes that clearer in my understanding. Likewise your example of the article on classic books and just getting very generic comments is also not helpful.
My key takeways from this that I found most helpful and need to do in my blog are:
1. Meaningless, cookie cutter type copied and pasted comments – are harmful and bloggers better delete them.
1. Opinions, whether they are in agreement or not, always provide value to our articles as we get a chance to engage.
And the Big G or Mister G, like engagement.
Thank you, I learned a lot here.
Hi John,
I’m glad that my article was helpful to you 🙂
Thank you for visiting my blog!
Hi Christine,
I enjoyed this article and very well to the point. No doubt comments sends signals to search engines about your website, which in turn puts you as an authority and also ensures trust. With this knowledge, other bloggers just starting out, should take this information and run with it if they want more traffic to their website.
Hi Wilfred,
Well said 🙂 Thank you for your comment!
I agree that comments are important and should be relevant to the content. I have received some nonsensical comments over the years as well as some purely spam, but for the most part the comments I receive are genuine and well thought out. As long as a person is expressing a sincere opinion I am okay with it. I don’t worry about the traffic aspects and ranking as over time things fall into place naturally as long as good content is being produced that is of value to one’s audience. Thanks for your insights.
Hi Joseph,
I agree, as long as the comments are genuine and sincere, it is ok. Then it takes away the worry about ranking and traffic, as indeed genuine and honest comments will add to good content being produced.
Thank you for your comment!
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