If you run a blog and you want people to visit your blog, then keywords are an essential part of your blogging strategy. Many people skip this step when they post an article, which can make your website disappear among the millions of others that are out there. You need to know how to use keywords for a blog, if you want Google to notice your site.
What are Keywords?
They are words that indicate the content of a document. These words can be researched and there are various methods for it. To find out more about how it’s done, please scroll down.
Wikipedia states an easy and clear definition: “a word or phrase typically used by bloggers or online content creator to rank a web page on a particular topic.”
How do Keywords Rank Your Article?
You use keywords or keyword phrases that are more likely to bring in traffic. Writing an excellent blog post is not enough. Before you hit the publish button, make sure you have researched keywords that are relevant to your article and that will help bring in traffic.
For example, the other day I was looking for face masks, since we can’t buy them anywhere where I live and they are required for nearly all the grocery stores. I had seen some pretty designs online, and I was wondering if I should get some of those. So, I googled “pretty face masks”. Articles popped up, the first one being by Vogue, then Zazzle, Refinery, Etsy, etc. In order to get your article up there, well-researched keywords are key.
How to Use Keywords
If you have a food blog and you want to blog about Mexican salsa, the keyword Mexican salsa will not get you enough traffic, but what if you get more specific? In the screenshot you can see that it does not yield great results. Although it gets thousands of searches, unfortunately, there is also high competition among websites for that topic. So, that is not the best keyword if you are blogging about salsa.
However, you could type “best Mexican salsa recipes”, “authentic Mexican salsa recipes”, or “homemade Mexican salsa recipes”. Those are more detailed and will get you better results.
As you can see in the screenshots above and below, the amount for websites that compete for the same keyword is much lower. It’s even ideal if they are lower than a 100. I usually target keywords that are lower than 60 or 50.
Keyword Research Tools
Google Trends is a great way to find out what the top search queries are on Google at the moment. It’s a tool that gauges consumer behavior in real time. You can research what is trending right now by regions and also by languages.
You can even try it out for yourself, right here.
Jaaxy has a very easy user interface. It also features a save button, which allows you to save the keywords you research and lists. You can refer to those lists for future blog posts.
Jaaxy is very cheap, compared to other keyword research tools, and the free version (Jaaxy Lite) also offers many useful resources.
It’s a good tool to:
- explore unexploited high traffic niches
- find low competition keywords
- brainstorm new keyword ideas
- take advantage of Goole’s Alphabet Soup technique
- know how much traffic you can expect for a particular keyword
- and a lot more …
What I like about Jaaxy:
- It’s easy to use
- It’s super fast!
- Data are accurate
- Online application, so no software or app download is needed
- Gets data from Google, Bing, and Yahoo
- Fast and good support
- Training material is available
A few cons?
I don’t have much negative to say about Jaaxy. Perhaps just those two:
- You may probably not use all of its features
- No option to choose your own language, it’s only in English
Who is Jaaxy For?
For anyone who is using the internet for business purposes.
- Authors who want to rank their books on certain keywords
- Niche pursuers
- YouTube marketers
- Article marketers
- Local businesses
- Affiliate marketers
- Email marketers
- SEO companies
- Online advertisers
The free version is Jaaxy Lite, which already gives you an incredible amount of searches and all the tools you need.
Jaaxy Pro is more advanced and intended for the online entrepreneur who likes to stay one step ahead. Whether you’re new or an experienced internet marketer, both can benefit from Jaaxy Pro. For the low monthly cost, you have site ranke tracking, sort keyword data, 3x multi-tabbed KW search, brainstorm platform, and even an affiliate program search, and more.
Jaaxy Enterprise is the most advanced, it works five times faster, and it comes with many extra features, such as instant QSR (competition stats), instant domain availability, 5x multi-tabbed KW search, sort keyword data, and so much more. This version is perfect for the advanced internet marketer who needs large lists of keywords for their own and customers’ websites.
As you can see, it is useful for many businesses and individual entrepreneurs. It was created by Kyle and Carson, the same guys who built Wealthy Affiliate, an online affiliate marketing platform that features training videos and tutorials for the professional affiliate marketer.
For two people who created such an extensive affiliate training platform, it goes without saying that the Jaaxy tool is one of the best keyword research tools to drive in free, organic traffic.
What are your thoughts on Jaaxy? Are you considering giving it a try? Have you used any other keyword tools? And do you have any more questions?
Please let me know in the comments.